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Work
Telarica
Telarica is a modern lifestyle brand rooted in clean design and understated elegance. Thoughtfully crafted pieces that feel timeless, refined, and effortlessly wearable.
Scope
Branding & Packaging DesignSocial MediaContent Creation
Industry
Fashion industry
About the Project
Telarica is a contemporary Indian and Indo-Western menswear brand designed for the new-age groom and the modern Indian man. The project's creative foundation lay in reviving traditional silhouettes — bandhgalas, achkans, draped kurtas, and fusion jackets — and elevating them through luxury tailoring, sculpted fits, and subtle regal detailing. The campaign envisioned the Telarica man as a reflection of heritage and evolution — rooted in culture yet unafraid to redefine it.
Client's Review
""Social Rani understood our vision for Telarica right away and brought it to life beautifully. The output finally felt aligned, polished, and true to who we are.""
Rohan Shah,Owner
